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Rao, M. (1996a, June 15). Is a process needed?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/is-a-process-needed-
Rao, M. (1994a, June 15). The mismeasure of satisfaction. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-mismeasure-of-satisfaction