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Research papers

Strategy and tactics

We have tried to indicate how market research at various levels can be used to help the company in its decision-making process. We have recognised that at some levels the decisions will be strategic ones and at others tactical. We have also...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Authors: D. C. Wren, N. F. A. Taylor
May 3, 1971
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Citation

Wren and Taylor (1971a, May 03). Strategy and tactics . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/strategy-and-tactics-