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Research papers

Global harmonization of TV ratings

The concept of harmonization of television ratings from different countries has been discussed for well over five years. The first impulses towards this goal came from Europe and they focused on Europe, where a number of countries were working with...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ned Greenberg, Horst Stipp
June 15, 1996
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Citation

Greenberg and Stipp (1996a, June 15). Global harmonization of TV ratings. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/global-harmonization-of-tv-ratings