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Research papers

Smashing the mould of qualitative research

Buyers and practitioners the world over are calling for innovation in qualitative research and yet there are definite expectations governing how qualitative research should be conducted.The authors outline the framework or mould that current...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Jem Wallis, Neil Brooks-Jones
November 28, 2004
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Citation

Wallis and Brooks-Jones (2004a, November 28). Smashing the mould of qualitative research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/smashing-the-mould-of-qualitative-research