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Dent, Winkfield and Lloyd (1987a, June 15). Television usage in a multi-channel environment. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/television-usage-in-a-multi-channel-environment
Winkfield, N. (1981a, October 01). International corporate image research. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/international-corporate-image-research