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Research papers

Algebra, slide rules and hammers

This presentation shares the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.The process started in 2003 with a major study in Orange's six main European markets. In 2006 the segmentation was...

Catalogue: Congress 2007: Excellence
Authors: Nick Bonney, Jonathan Fletcher
Company: Illuminas
September 19, 2007
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Citation

Bonney and Fletcher (2007a, September 19). Algebra, slide rules and hammers. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/algebra-slide-rules-and-hammers