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Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?
Authors: Jacky Parsons, Elaine Ho, Nick Graham, Jayne Hickey, Marlene Cohen, Tom Lilley
June 15, 2014
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Citation

Parsons et al. (2014a, June 15). Going to the edges for inspiration. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/going-to-the-edges-for-inspiration