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Research papers

Measuring up to your own standards

BMW (GB) Limited has been conducting Customer Satisfaction studies among new car buyers in Great Britain for about eight years. The prime objective of these studies has been to assess the strengths and weaknesses of both the product and the service...

Catalogue: International Automotive Marketing Conference 1994
Author: Nigel Topping
Companies: BMW Group, KANTAR TNS Malaysia
June 15, 1994
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Citation

Topping, N. (1994a, June 15). Measuring up to your own standards. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/measuring-up-to-your-own-standards