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Research papers

Riding the value shift in market research

What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David G. Bakken
September 15, 2010
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Citation

Bakken, D. G. (2010a, September 15). Riding the value shift in market research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/riding-the-value-shift-in-market-research


Research papers

How social media is democratizing research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia: how do we stay afloat? This paper will demonstrate how technology and society...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Sean Case
September 15, 2010
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Citation

Case, S. (2010a, September 15). How social media is democratizing research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-social-media-is-democratizing-research


Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Ryan, Picard and Ewing (2010a, September 15). New market research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-market-research


Research papers

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Judith Passingham
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Passingham, J. (2010a, September 15). A small rock holds back a great wave. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-small-rock-holds-back-a-great-wave


Research papers

Damasio

We cannot turn our backs on progress and progress is now linked to neuroscience. The challenge is to demonstrate how a neuroscientific approach can represent an opportunity to improve the research tools which are currently at our disposal. Can it...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Nuria Serrano, Cristina De Balanzó, Siemon Scamell-Katz
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Serrano , De Balanzó and Scamell-Katz (2010a, September 15). Damasio. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/damasio


Research reports

How to commission research

This set of three Guidelines deals with issues that need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organizations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). How to commission research . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-commission-research-


Research reports

How to commission research (Russian)

This set of three Guidelines deals with issues which need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organisations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). How to commission research (Russian). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-commission-research-russian-


Research reports

ESOMAR guideline on mutual rights and responsibilities of researchers and clients

In order to ensure there is clear agreement between the client and the research provider and that both parties adhere to the requirements of the Code, it is strongly recommended that the points discussed in this Guideline are covered in the research...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). ESOMAR guideline on mutual rights and responsibilities of researchers and clients . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/esomar-guideline-on-mutual-rights-and-responsibilities-of-researchers-and-clients-


Research papers

The threat of disintermediation to 'traditional' research

Market research is at risk of becoming irrelevant. The professional discipline is at a crossroads during a turbulent, global economic shift. This is adding extreme pressure for market research to prove its worth. Marketing also is evolving and the...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shoko Masuda, Robert Adams
April 20, 2010
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Citation

Masuda and Adams (2010a, April 20). The threat of disintermediation to 'traditional' research . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-threat-of-disintermediation-to-traditional-research-