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Hupp and Högl (2005a, September 21). Managing corporate brands successfully. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/managing-corporate-brands-successfully-6747
Hupp, O. (2003a, September 14). A new generation of brand controlling . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-new-generation-of-brand-controlling-