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Research papers

Predicting advertising efficiency

To anticipate and understand the impact of an advertising message, marketing professionals are looking for new solutions.This presentation presents the IM! (Impact Memoire) Method, particularly useful in increasing effectiveness during the campaign...

Catalogue: Congress 2005: Making A Difference
Authors: Bruno Poyet, Olivier Koening
September 21, 2005
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Citation

Poyet and Koening (2005a, September 21). Predicting advertising efficiency. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/predicting-advertising-efficiency