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Krause and Jamhouri (2002a, September 22). Beyond media plans . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/beyond-media-plans-
Khoury and Jamhouri (1996a, March 01). The value of contacts in promoting brand equity . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-value-of-contacts-in-promoting-brand-equity-