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Research papers

Post-seminar comments

Marketing Research has proven great value for Migros in the day-to-day business. Migros could base several important product decisions on research studies. In retrospective we can say that these decisions, based on marketing research, have shown...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: P. Buchert, P. Hochuli
April 1, 1974
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Citation

Buchert and Hochuli (1974a, April 01). Post-seminar comments. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/post-seminar-comments