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Research papers

Some anomalies in advertising research terminology

The process here described is quite straightforward in concept, although highly complex mathematically. It is not the purpose of this paper to discuss in detail the technicalities, and it will be sufficient to remark that the factor Analysis used in...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: F. Harmar-Brown, P. Macarte
June 15, 1971
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Citation

Harmar-Brown and Macarte (1971a, June 15). Some anomalies in advertising research terminology. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/some-anomalies-in-advertising-research-terminology