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Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product