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Research papers

Modeling the power of "word of mouse"

A new approach to modeling the impact of bad corporate news spread through the internet is presented in this paper.Complexity Science concepts are used to simulate how a firm can respond to the spread emails which may damage corporate reputation....

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Bruce Grey Tedesco, Pat Kidd
June 14, 2004
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Citation

Tedesco and Kidd (2004a, June 14). Modeling the power of "word of mouse". ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/modeling-the-power-of-word-of-mouse-