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Research papers

Renewing market segmentation

The intent of this paper is to present researchers with an innovative use of state-of-the-art tools to solve problems that are too often glossed-over. The usual and standard tools and methods of benefit segmentation as practiced by most researchers...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Steve Cohen, Paul Markowitz
September 22, 2002
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Citation

Cohen and Markowitz (2002a, September 22). Renewing market segmentation . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/renewing-market-segmentation-