You searched for: ""

The results has been filter on Authors containing Paul Merrell.
ANA has found 1 results for you, in 375 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Anticipation marketing

When the Apple Store opened in Sydney recently, eager patrons queued in the cold to be among the first to claim this iconic brand experience. When Grand Theft Auto 4 was launched, Ebay demand was already at a record high before the first products...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Ellen Baron, Paul Merrell, Kristin Hickey
Company: Ruby Cha Cha
November 20, 2008
×

Citation

Baron, Merrell and Hickey (2008a, November 20). Anticipation marketing. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/anticipation-marketing