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Research papers

Anticipation marketing

When the Apple Store opened in Sydney recently, eager patrons queued in the cold to be among the first to claim this iconic brand experience. When Grand Theft Auto 4 was launched, Ebay demand was already at a record high before the first products...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Ellen Baron, Paul Merrell, Kristin Hickey
Company: Ruby Cha Cha
November 20, 2008
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Citation

Baron, Merrell and Hickey (2008a, November 20). Anticipation marketing. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/anticipation-marketing