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Research papers

The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe

This paper outlines how the European Market Research Department of the American Express Card Division has used market research to help its individual marketing teams (based in the various European countries) develop segmented marketing and...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Szwarc
Company: American Express Company
June 15, 1982
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Citation

Szwarc, P. (1982a, June 15). The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-to-segment-and-communicate-effectively-with-the-market-for-travel-and-entertainment-cards-in-the-countries-of-western-europe