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Research papers

Researching privatisations

The principal purpose of the paper is to show the help that Market Research Techniques gave to the decision makers of the biggest privatisation ever conducted in Spain. The authors start by describing the company, the aims of the privatisation and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Pedro Moraleda, Juan Ferrer-Vidal
September 1, 1990
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Citation

Moraleda and Ferrer-Vidal (1990a, September 01). Researching privatisations. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/researching-privatisations