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Research papers

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research
Authors: Per Langhoff, Harald Skare
June 15, 1982
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Citation

Langhoff and Skare (1982a, June 15). Measuring regional and local readership. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/measuring-regional-and-local-readership