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Cramphorn, M. F. (1988a, September 01). Unravelling the advertising response function. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/unravelling-the-advertising-response-function
van Dijk and van Meerem (1987a, November 25). Changing the name of a newspaper. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/changing-the-name-of-a-newspaper
Krief, Y. (1987a, January 01). A communication audit . ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/a-communication-audit-
Messina, G. (1986a, June 15). How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar. ANA - ESOMAR. Retrieved June 30, 2024, from
Pickard, D. H. (1985a, June 15). How farmers adopt new ideas. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/how-farmers-adopt-new-ideas
Krief, Y. (1984a, June 15). A communication audit (French). ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/a-communication-audit-french-
Krief, Y. (1984a, June 15). A communication audit. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/a-communication-audit
Chardin and McCallum (1983a, June 15). Enhancing the contribution of research to central government advertising. ANA - ESOMAR. Retrieved June 30, 2024, from
Flack, M. (1982a, June 15). Communications research for financial service marketing. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/communications-research-for-financial-service-marketing