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Krief, B. (1971a, May 19). A case history on research-based below-the-line campaign. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-case-history-on-research-based-below-the-line-campaign
Sampson, P. (1971a, May 19). The evaluation of below-the-line activity by ad hoc field research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research