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Research papers

The USEGO story

In the late sixties, the commercial and financial situation of USEGO, largest consumer cooperative of Switzerland, had become extremely critical. The Marketing Department of Allgemeine Treuhand AG, Zurich, was charged to elaborate a new marketing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Peter Welti
April 1, 1974
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Citation

Welti, P. (1974a, April 01). The USEGO story. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-usego-story