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Pounds and Stipp (1994a, May 01). New research on the out-of-home audience in the United States and Europe. ANA - ESOMAR. Retrieved September 25, 2024, from
Rosen, M. (1994a, May 01). Out-of-home television viewing. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/out-of-home-television-viewing
White and Peacock (1994a, May 01). Participants say the darndest things. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/participants-say-the-darndest-things
Flischel, K. (1994a, May 01). Strategies for optimal use of research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/strategies-for-optimal-use-of-research
Klebe, S. (1994a, May 01). Consumer target groups and their viewing behaviour. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/consumer-target-groups-and-their-viewing-behaviour
Kirkham and Wilcox (1994a, May 01). Measuring what is being watched. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/measuring-what-is-being-watched
Kolessar and McConochie (1994a, May 01). The seductiveness and reality of new technologies for the next generation of electronic media. ANA - ESOMAR. Retrieved September 25, 2024, from
Kaye, J. (1994a, May 01). The USS6 billion question: What will viewers view in 2001?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-uss6-billion-question-what-will-viewers-view-in-2001-
Du Plessis, E. (1994a, May 01). Understanding and using likeability. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/understanding-and-using-likeability