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Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products
Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved September 20, 2024, from