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Research papers

Newspapers as fast moving consumer goods brands

The marketing term "FMCG" stands for "fast moving consumer goods" which are usually exemplified by grocery products such as baked beans or detergents. It is however obvious that few product areas provide such excellent examples of FMCG as the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Philip Wisson
November 1, 1995
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Citation

Wisson, P. (1995a, November 01). Newspapers as fast moving consumer goods brands. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/newspapers-as-fast-moving-consumer-goods-brands