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Research papers

Using market research in campaign planning

This brief "compte rendu" shows us how little has changed in over thirty years. Its first sentence must have been repeated in different ways in every country and in every succeeding year: because advertising costs are particularly high, even greater...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Pierre Devrient
June 15, 1980
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Citation

Devrient, P. (1980a, June 15). Using market research in campaign planning . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/using-market-research-in-campaign-planning-