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Research papers

The integration of research into product management

Economic environment and C.A.P makes the marketing of agricultural products more and more challenging. As any marketing company, MONSANTO in the context of its culture and its multinational and multi business dimension has gone trough the normal...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Pierre-François Boin
Company: Bayer AG
June 15, 1985
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Citation

Boin, P. (1985a, June 15). The integration of research into product management. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-integration-of-research-into-product-management