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Morrisson and Gomy (2008a, June 01). Should we forget advertising awareness?. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/should-we-forget-advertising-awareness-
Casellas and Gomy (2008a, March 03). Effectively managing the brand experience. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/effectively-managing-the-brand-experience