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Research papers

Research, politics, and the web can mix

This paper presents results of a conjoint measurement study on a political platform. In terms of process, the paper first presents activities needed to take conjoint measurement from a personal interview to the Internet. In terms of results, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Howard R. Moskowitz, Alex Gofman, Prasad Tangaturthy, Madhu Manchaiah, Dorit Cohen
June 15, 2000
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Citation

Moskowitz, Gofman, Tangaturthy, Manchaiah and Cohen (2000a, June 15). Research, politics, and the web can mix. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/research-politics-and-the-web-can-mix