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Schmies and Wildner (1993a, June 15). Advertising quality and market share. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/advertising-quality-and-market-share
Wildner, R. (1988a, June 15). Application of models to improve sales prognoses. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/application-of-models-to-improve-sales-prognoses