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Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/brand-switching-models
Delbes, R. (1969a, June 15). Brand switching models (French). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/brand-switching-models-french-