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McPheters, R. M. (1993a, June 15). The Family Circle study of schedule impact. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-family-circle-study-of-schedule-impact
McPheters, R. M. (1992a, June 15). Use of scanner data to measure the effects of magazine advertising and frequency on product volume. ANA - ESOMAR. Retrieved September 23, 2024, from
McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness