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Research papers

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

Catalogue: Congress 2005: Making A Difference
Authors: Maarten Schellekens, Ton Otker, Reinier Heutink, Harm van Leeuwen
September 21, 2005
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Citation

Schellekens, Otker, Heutink and van Leeuwen (2005a, September 21). True loyalty. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/true-loyalty