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Research papers

Diary VS recall

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer’s presentation in Nov-Dec. to ESOMAR , most countries where diary is used for measuring radio audience tend to...

Catalogue: Radio Research Symposium 1995
Authors: Arnaud de Saint Roman, Odile Le Moal, Rene Saal
Company: Mediametrie
July 1, 1995
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Citation

de Saint Roman, Le Moal and Saal (1995a, July 01). Diary VS recall. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/diary-vs-recall