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Research papers

Streamlining the front end of the product development process

This paper describes what one industrial products company, Motorola Information Systems Group has recently done to boost their success rate of new products. While using a Stage-Gate process for product development since the late 1980s, Motorola ISG...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Renee V. Dorjahn
June 15, 1995
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Citation

Dorjahn, R. V. (1995a, June 15). Streamlining the front end of the product development process. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/streamlining-the-front-end-of-the-product-development-process