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Bordenave, Radhakrishnan, Mahe and Uloft (2023a, November 22). The Value Equation: How Can Behavioural Science Increase Brand Value? . ANA - ESOMAR. Retrieved June 02, 2024, from
Dumas et al. (2017a, September 04). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study