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Research papers

A better understanding of quantitative results by using qualitative methods

Since differences between products are becoming smaller and smaller, also the positioning of a product has become increasingly difficult. This paper shall deal with the implications this should have for the way we do image tracking and positioning...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Robert Petrescu
June 15, 1986
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Citation

Petrescu, R. (1986a, June 15). A better understanding of quantitative results by using qualitative methods. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-better-understanding-of-quantitative-results-by-using-qualitative-methods