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Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets
Sanna, E. (1964a, June 15). Testing a product on a new foreign market. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/testing-a-product-on-a-new-foreign-market