You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Robert T. Dann.
ANA has found 1 results for you, in 87 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The effect of market segmentation on new product decisions

When a decision must be made as to whether to initiate or continue research on a specific new product, the nature of that product's anticipated marketing program will usually determine its profitability more than the cost of the proposed research....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Robert T. Dann
March 1, 1975
×

Citation

Dann, R. T. (1975a, March 01). The effect of market segmentation on new product decisions. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-effect-of-market-segmentation-on-new-product-decisions