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Twyman, Godfrey and Jones (1984a, June 15). Evaluating the effectiveness of anti-drinking and driving advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
Jones, Twyman and Godfrey (1982a, June 15). Assessing immediate response campaigns in broadcast media. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/assessing-immediate-response-campaigns-in-broadcast-media