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Research papers

Research contribution to brand positioning

This presentation charts the contribution of research to development of Immac as a brand in the depilatory category and hence one of the more sensitive areas in this segment. We outline the key stages of research used in developing the brand...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Roger Hawa
January 1, 1994
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Citation

Hawa, R. (1994a, January 01). Research contribution to brand positioning . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/research-contribution-to-brand-positioning-