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Research papers

Guruism to globalism?

How does the research buyer gauge the value of alternative qualitative proposals - that is, value in the broadest possible sense of input to the marketing process within the client company? The researcher/research company who has enjoyed previous...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Roger Jupp, Robin Challis
June 15, 1990
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Citation

Jupp and Challis (1990a, June 15). Guruism to globalism?. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/guruism-to-globalism-