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Fuguitt , G. (2014a, June 15). Art + Science . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/art-science-
Ji and Tang (2013a, June 15). Standardising touchpoint analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standardising-touchpoint-analysis