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Research papers

Advocacy advertising as a strategy of corporate external communications

Advocacy advertising is a subset of corporate institutional advertising and is concerned with the propagation of ideas and elucidation of controversial social issues of public importance in a manner that supports the position and interest of the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: S. Prakash Sethi
June 15, 1981
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Citation

Sethi , S. (1981a, June 15). Advocacy advertising as a strategy of corporate external communications. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/advocacy-advertising-as-a-strategy-of-corporate-external-communications