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Wong and Ziems (2016a, June 15). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities-8697
Ziems and Wong (2014a, June 15). Zodiac brand research in China. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/zodiac-brand-research-in-china-