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Research papers

The way we drink

This paper describes the research conducted in 2003 to inform the development of a social marketing and public education programme to promote 'more moderation and less harm' among New Zealand drinkers.The paper provides a brief summary of the...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Pete McMillen, Sandra Kirby
May 9, 2004
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Citation

McMillen and Kirby (2004a, May 09). The way we drink. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-way-we-drink