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Research papers

The audience for digital interactive television

The paper begins by examining the rhetoric of current commentary about the "information superhighway". Though that commentary has become somewhat polarized between optimists and pessimists, their respective arguments are impossible to mediate without...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Scott C. Mcdonald
May 1, 1994
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Citation

Mcdonald, S. C. (1994a, May 01). The audience for digital interactive television. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-audience-for-digital-interactive-television